The first purpose of search engine optimization is to be positioned in the places where your customer is. The second purpose is to be positioned better than your competitions in these places. In the world of search engines, better means higher and higher means a much greater probability that an individual will click on your link. While this figure varies by engine, recent search data has shown that approximately 70% of users, if they click, will click on one the first three listings in a search engine. Read More
As a place for direct retail shopping, with its 24-hour availability, a global reach, the ability to interact and provide custom information and ordering, and multimedia prospects, the Web is a multi-billion dollar source of revenue for the world's businesses.